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Cognizant
Project
Brand Campaign
Objective
Our goal was to create a campaign that increased the awareness of Cognizant’s digital prowess which was lagging behind its more established competitors. To do this, we created a campaign that showcased how Cognizant is impacting industry innovation by putting the focus on the end customer and highlighting real-world emotions with a relatable story.
Credits
Art Direction: Margot Belyea // CD: Keith Ross // ECD: Stewart Krull // Agency: Atmosphere Proximity
Awards
2019 ANA B2 Awards // Award of Excellence: B2B Broadcast Advertising // Award of Excellence: B2B Corporate Branding
Results
An ITSMA study showed the campaign was a success with awareness of Cognizant as a provider of digital transformation solutions rising to 3rd in a field of more than 40 competitors.
