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Espolòn Tequila
Project
Brand Campaign
Objective
Our goal was to turn a relatively unknown brand into the tequila of choice for the millennial market. We embraced the iconic bottle art and created ‘art’ not ‘ad’s’ with hand-lettered murals that took over key neighborhoods in NYC and beyond.
Credits
Art Director: Margot Belyea // ACD: Casual Kaplan, Michael Higgins // CD: Mike Rovner // CCO: Larry McGearty // Illustration: Steven Noble // Agency: BFG
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